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1) hashtag#Electricity = energy: wrong! - Electricity is only 20% of total energy consumed
 
2) hashtag#Renewables dominate electricity production: False. Coal is n. 1 electricity source by far, with 38% of total (all renewables together are just above 25%)
 
3) hashtag#Coal consumption is declining: false – coal use is actually still rising although much slower than in the past
 
4) hashtag#Oil = cars: False - -hashtag#aviation, petrochemicals, trucks etc are key drivers of oil demand
 
5) We have reached the oil peak: not yet. Oil demand is still growing (and with a robust annual average above 1 mb/d)
 
6) hashtag#Power is n.1 driver of gas demand growth: false - industry is the sector with gas growing fastest
 
7) hashtag#Wind and hashtag#solar = renewables: false - bioenergy alone is 50% of the total
 
8) We are moving out from hashtag#fossil fuels: wrong! - They account for 80% of total, exactly as 30 years ago, while overall consumption increased by 3/4.
 
9) Is Power system decarbonising? No – electricity from fossil fuels at 63% is exactly like 20 years ago (and in meantime electricity production has almost doubled!)
 
10) hashtag#Emissions have finally peaked: Not true, in 2018 emissions reached the historic high
 
Source: Blasi, Alessandro (2019). Special Advisor to the IEA Executive Director, International Energy Agency
 
 

The HVDC 2020 Shanghai Conference will take place jointly with the CESE Center of Long-Distance Transmission Technology Exhibition in the beautiful city of Shanghai, China, on July 29-30, 2020. CESE (Center for Energy Sustainability and Economics) is bringing the 3rd HVDC Energy Highways 2020 conference in Shanghai, China, to promote the advancement of knowledge and technologies specifically for HVDC long-distance transmission.

Call for Papers. HVDC 2020 Shanghai will provide a working and friendly atmosphere and will be a leading international forum focusing on the discussion of recent advances, the exchange of recent innovations and the outline of open important future challenges in the area of HVDC long-distance transmission. Email your presentation proposals to our HVDC 2020 Secretariat at This email address is being protected from spambots. You need JavaScript enabled to view it.!

HVDC Energy Highways is the preferred event for electric utility professionals and contracting, construction, and consulting companies who are interested in senior executive-level insight and solutions for the engineering, construction, operation and maintenance of High Voltage Direct Current power transmission systems. More at www.hvdc-conference.com!

The program features a packed two days of senior executive engagement, deal-making opportunities, hands-on technology demonstrations, and a full-day site tour to experience actual HVDC use cases first-hand and help the transmission executives from China, India, ASEAN, and CAREC bring new power generation on-stream to service their growing economies.

The conference will also include presentations by recognized worldwide experts, executive case studies, and interactive discussion sessions along with an exclusive industrial exposition. The conference will focus on the latest state-of-the-art HVDC technology and lessons learned for building and operating HVDC energy highways successfully in the Asia-Pacific region as well as the Americas and EMEA.

 

In this photo (L-R):  National Power Corporation Senior Vice President Danilo S Sedilla, Arc Media Global Managing Director and Nuclear Power Forum Conference Chairman, Frank Mercado, PNRI Director Dr Alumanda Dela Rosa, International Atomic Energy Agency Secretary General Yukiya Amano, International Energy Agency Director 

Mr. Chairman, Ladies and Gentlemen,

It is a pleasure for me to address this opening session of the Nuclear Power Forum Philippines. The Philippines is a very active member of the International Atomic Energy Agency, working closely with us across a broad range of activities. It also plays an important role at the global level, for example by chairing the Review Conference of the Treaty on the Non-Proliferation of Nuclear Weapons earlier this year.

The IAEA´s primary objective is to bring the benefits of nuclear science and technology to all humankind, while minimizing their risks. We help our Member States to meet their energy needs, use nuclear techniques in many areas for peaceful purposes and work for nuclear non-proliferation.

Nuclear power is enjoying growing acceptance in many countries as a stable and clean source of energy that can help to mitigate the impact of climate change. More than 60 countries are considering introducing nuclear energy. The IAEA´s projections are that between 10 and 25 new countries are likely to bring their first reactors on line by 2030. Many of the countries which already have nuclear power are planning or building new reactors or extending the operational life of existing reactors.

The growing attractiveness of nuclear power is due to a number of factors. They include its very low greenhouse gas emissions; surging global energy demand; its strong and lengthening performance and safety record, which now totals more than 14 000 reactor-years; and concerns about energy security.

I firmly believe that access to nuclear power should not be limited to the developed countries. It should also be available to developing countries. The Agency is well-placed to help. We now have projects on introducing nuclear power with fifty-eight of our Member States, 17 of whom are actively preparing nuclear power programmes.

So what is the role of the IAEA? The Agency seeks to provide objective and comparative information and advice to interested Member States. Our advice has the advantage of being comprehensive and impartial.

To start with, countries considering the introduction of nuclear power seek the Agency´s assistance in analyzing their options and choosing the best energy mix. Once a country makes the decision to include nuclear power in its energy mix, the Agency helps to make sure that this is done sustainably and profitably. It also needs to be done responsibly, ensuring safety and security, and exclusively for peaceful purposes. The Agency tries to impress upon interested countries that it is necessary to plan properly, to build the required human resources and infrastructure and to follow international safety, security and non-proliferation norms.

The IAEA has developed guidelines and milestones to help countries work in a systematic manner towards the introduction of nuclear power. Use of the milestones can increase transparency both within a country introducing nuclear power, and between it and other States.

The process starts with a country thoroughly researching all aspects of building a nuclear power programme so it is ready to make a knowledgeable and long term commitment to proceed. It then undertakes the infrastructure preparatory work for the construction of a nuclear power plant and gets ready to invite bids. The final phase is when a country is ready to commission and operate its first nuclear power plant.

This sounds simple and straightforward, but in practice the whole process can take many years. There are no short-cuts. But the IAEA is there to help at every stage. We assist interested countries with everything from planning their nuclear energy policy and drafting their nuclear legislation to establishing independent regulatory bodies and providing training for regulators and operators.

In the case of the Philippines, the IAEA has provided assistance in strengthening the country´s capabilities in nuclear science and technology and energy planning. We also provided advice on developing a Human Resource Development Plan for Nuclear Energy.

For nuclear power to remain viable as a source of energy, it is vital that concerns regarding safety and security are addressed. Safety and security are primarily the responsibility of each sovereign state. However, the IAEA has a strong role to play, because an accident or malicious act may have far-reaching and cross-border consequences.

There has been a very significant improvement in the efficient and safe performance of the nuclear industry in the past two decades. This reflects factors including improved design, better operating procedures, a strengthened and more effective regulatory environment and the emergence of a strong safety culture.

The IAEA promotes an integrated approach to nuclear safety, focusing on management systems, effective leadership and safety culture. It is important that countries´ safety and security infrastructures keep pace with developments in all areas of nuclear science and technology. We must never be complacent.

The Agency helps countries to reduce the risk of terrorists obtaining nuclear or radioactive material and to prevent sabotage at nuclear facilities. IAEA support covers all aspects of nuclear security, from physical protection at facilities to radiation detection and response. We helped to protect against possible nuclear attacks at the World Cup in South Africa this year and at the Beijing Olympic Games in 2008.

The Agency is also an objective and reliable source of information for the public and for experts. I believe there is more we can do in this area, particularly for nuclear waste. Nuclear waste disposal is often a high-profile issue in both countries with established nuclear power programmes and in countries introducing nuclear power.

Many people are unaware that the world has more than a half century of experience of successfully dealing with nuclear waste. The performance and safety records in this area are good and there is much knowledge and well-developed waste management capabilities that can be shared around the world. Low and intermediate level waste management (including disposal) is now well established in industrial practice.

For high-level waste, the technology for deep geological disposal already exists. Two countries, Finland and Sweden, have completed thorough site selection exercises, in each case with broad support from the local population and from the country as a whole. The Agency has established networks for sharing such experience and can help make sure this information is better known and more widely spread.

For those responsible for managing waste we offer guidance documents, planning assistance, training and peer reviews to help build capabilities. One important focus is ensuring involvement of the public and other stakeholders in planning and decision-making for waste. My intention is that the Agency should expand its activities in waste disposal.

The IAEA also works as a catalyst for innovation in nuclear energy. I take a keen interest in research and development which will maximize energy efficiency, reduce risks to the environment and ease the burden on future generations of having to deal with nuclear waste. I look forward to the development of new nuclear technologies which can generate electricity at competitive prices, with improved safety and reduced construction times and operating costs.

In view of the increasing interest of many countries in introducing nuclear power, I would like to encourage international lending institutions to consider being more open in their approach to funding nuclear power projects. I also believe that the benefits of nuclear power in mitigating the negative effects of climate change deserve wider recognition in the relevant international fora.

Mr. Chairman,

I am confident that nuclear energy has a very promising future. Its importance looks certain to grow in the coming decades as more and more countries add it to their energy mix. Continued technological innovation will improve the attractiveness of nuclear power.

The IAEA will continue to play its part in helping to make the benefits of peaceful nuclear technology available to all humankind.

Also available on IAEA website: https://www.iaea.org/newscenter/statements/statement-nuclear-power-forum

 

Marketing to another business can seem complicated. When your buyer is another corporation and not an individual, it can be difficult to create a strategy that really resonates with them. But if you’re trying to get new business from your B2B marketing strategy, your campaigns may not need to be that different from a B2C campaign.

Creating a stellar B2B marketing strategy is all about appealing to your ideal buyer. When you understand their problems, present a strong solution and provide them with above-average customer service, you have a recipe for success. But that can be easier said than done.

If you’re looking to create a B2B marketing strategy for your business, here are nine tips to follow.

 

1. Create a Buyer Persona

Creating a buyer persona is crucial for your B2B Marketing Strategy

For a B2B company, your ideal customer is not only the company but also the decision maker of the business. To get a business to buy your products or services, you need to connect with the human on the other end. This means creating a buyer persona that identifies who that individual is.

Referral Saasquatch provides us with a few examples of how to create a buyer persona. These buyer personas identify who the buyer is, what they do at work and what personal career problems your products or services can help them solve.

 

2. Develop Your Brand Messaging

Your brand messaging gives your company a unique voice. It provides you with an opportunity to connect with your audience and show your personality. Through humanizing your brand and showing you’ve thought long and hard about how you’d like to position yourself, your brand messaging can give you a better opportunity to establish trust with your buyer.

MailChimp offers a great representation of brand messaging. After deciding they’d like to be perceived as a fun, creative and versatile brand, they developed the “Did You Mean?” campaign. This campaign uses their personality to attract attention and bring new visitors to their site.

 

3. Identify Your Goals

To craft the perfect B2B marketing strategy, you must first identify your goals. 

For your marketing to succeed, you need to define what makes it successful. If you simply say you want to reach more leads, how will you know if you’ve accomplished that goal? Are you looking for one new lead or thousands of new leads?

Brian Tracy, a professional business coach, attributes his success to setting goals. By setting goals, you’re able to look at the big picture in bite-size pieces. You know you want to reach your ultimate goal eventually, but setting smaller goals can encourage you to get there faster.

 

4. Conduct a SWOT Analysis

A S.W.O.T. analysis allows you to identify the strengths, weakness, opportunities and threats to your company in your marketplace. A business may choose to do a S.W.O.T. analysis before developing their marketing strategy because it allows them to get a better idea of what is already out there and how they should position their brand.

When completing your S.W.O.T. analysis, take a look at your brand and what challenges you may face during your marketing campaign. Through recognizing those difficulties before your campaign is live, you can develop a backup plan. This will keep you on course and ensure you’re prepared if you run into any problems.

 

5. Create a Content Calendar

A content calendar is a staple for any marketing plan. As a way to oversee your entire content strategy, you can ensure you’re staying up-to-date and you’re covering all the appropriate and necessary topics. You and your team can check the calendar to see what needs to be posted or what content needs to be created.

There are many different tools available to you for creating a content calendar. For example, Survey Gizmo decided to use GatherContent to help them create a content calendar and strategy for their business.

 

6. Share Helpful Videos and Guides

Sharing is caring. And that's particularly true when establishing your B2B marketing strategy.

You want to ensure the content you post is helping to educate your target audience. Provide them with helpful how-to videos or guides that allow them to better understand what you offer. When you host these instructions online, your audience can find them any time of the day.

Playworld provides a great example of how-to guides for potential customers to reference. These guides can be easily downloaded at the visitor’s leisure so they can research the company on their own. For busy B2B buyers, this can be extremely helpful.

 

7. Focus on Building a Relationship

For a B2B marketing strategy to be successful, you need to develop trust with your target audience. This means you need to be available to answer questions, address concerns or solve problems whenever they arise. When you provide a personal approach, your buyer will feel like they are your priority.

Cisco used social media to improve their relationship with B2B buyers. By listening and engaging on their social media platforms, they were able to gain feedback on their business, understand what challenges their audience faced and make changes to proactively improve their brand.

 

8. Identify Your KPIs

Your KPIs, or your key performance indicators, help you understand whether or not your marketing strategy is meeting its goals. The KPIs you measure will relate to the overall business and marketing goals you established.

For a B2B marketing strategy, you’ll want to look at the number of leads you’re bringing in, the sales growth you’re experiencing and how many people are engaging with your content. Consider the ratio of people coming to your website versus the amount of people contacting you. Think about what unique KPIs you should be tracking for your business.

 

9. Analyze and Make Adjustments

Analyze your marketing goals and make the necessary adjustments

Marketing is difficult, but one of the best things about it is that you’re not stuck with it forever. If you create a bad marketing strategy, simply change it to better fit your audience’s needs. Be prepared to identify mistakes, listen to how your audience is responding and make adjustments if needed — even if it means ending the campaign early.

Even some of the biggest companies out there have made marketing mistakes, including Kayak, Walmart, Malaysia Air and more. But when each of these companies made a mistake, they found the problem and made an adjustment. Pay attention to your audience — they’ll tell you whether or not something is working.

Creating a strong B2B marketing strategy is crucial for your business success, so put in the time and effort to make it strong. Take these nine tips with you and make them your own. After all, your marketing strategy should be unique to you and your business.

 

source: https://www.bluleadz.com/blog/9-tips-for-a-stellar-b2b-marketing-strategy

 

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